Immerse yourself in the sights and sounds of Agadir’s walled souk and get ready to haggle for souvenirs. This local market sells spices, textiles and jewellery, as well as delicious local food. If you take a taxi to the Souk al-Had do specify it by name, since some taxi drivers might instead take you to a different souk. You'll recognise the real souk by its ochre wall and the 12 gates.

This unique boulevard of cultural institutions comprises first-class museums presenting everything from applied arts, film and architecture to art, Jewish history and ancient sculptures. Famous architects such as Richard Meier and O.M. Ungers were involved in the construction and expansion of many of the architectonic gems on display. A few examples are the fine art Städel Museum with its underground exhibition spaces, the German Film Museum, the Communication Museum and the Jewish Museum. The Museum Embankment Festival, one of Europe's largest cultural festivals, takes place every year at the last weekend in August.

Only 21 years after Gustav II Adolf founded the city of Gothenburg, he began the construction of Kronhuset. This historic structure stands as one of the city's oldest buildings, dating back to the mid-17th century. Originally designed as a storage facility for military uniforms and equipment, Kronhuset now serves as a concert venue and crafts centre. Situated behind Gustav Adolf Square, it also features charming small shops and a delightful café for visitors to enjoy.

The Gothenburg Cathedral, also known as the Gustavi Domkyrka, is a significant religious landmark in the heart of Gothenburg, with its origins tracing back to the 19th century. The cathedral's striking architecture, featuring a combination of Gothic and neoclassical elements, captivates visitors. The Gothenburg Cathedral plays an integral role in the local community, hosting religious services, concerts, and cultural events. However, the current church is actually the third iteration, as both previous cathedrals were destroyed by fires in 1721 and 1802. The third and current cathedral was completed in 1815, with the tower added in 1825. Over the years, extensive restorations and renovations have taken place, ensuring the preservation and continued grandeur of this historical site.